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Analytics

Understanding your scan analytics

Read your QR code analytics: total and unique scans, scans over time, devices, cities and countries, per code or across your whole ScanOrbit account.

Every dynamic QR code logs real-time scan telemetry automatically. Analytics are accessible at both the individual code level and as an aggregated account-wide overview.

Per-code analytics tabs

Clicking any QR code in your dashboard reveals four dedicated tabs: Overview (total scans, unique scans), Scans (timeline chart by date and hour), Devices (operating system and device split), and Locations (geographic distribution by country and city).

Account-wide analytics dashboard

The Analytics tab in the main navigation aggregates performance across all active codes, providing campaign-level insights, top-performing codes, browser shares, and peak scanning hours.

Total scans vs unique scans

Total scans measures every scan event (including repeat visits by the same person). Unique scans deduplicates visitors by hashed client identifiers to show true audience reach.

Data retention periods

  • Free: rolling 30-day analytics history
  • Pro: 365-day full analytics retention
  • Business: unlimited lifetime historical analytics
Scan data updates in real time: new scans appear in your analytics dashboard within moments of occurring.

Still stuck? Email our team at hello@scanorbit.app or check the related articles below: most questions are answered there already.

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