Create URL / Website QR Codes for Free
A URL QR code encodes any web address and opens it in the user's browser with a single scan. It's the most common type, and with dynamic URL QR codes, you can change the destination whenever you like, without reprinting.
Why it works
Why use a url / website qr code?
Works with any URL: website, landing page, Google Maps, YouTube, social profile
Dynamic version lets you change the destination anytime without a new QR code
UTM parameters built in for full campaign attribution in Google Analytics
Custom branded short URL (e.g. links.yourbrand.com/summer)
Geo-targeting redirects visitors by country to localised landing pages
A/B testing splits traffic between two URLs to find the higher-converting page
What it is
What is a URL / Website QR Code?
A URL QR code is a two-dimensional barcode that encodes a web address and opens it in the user's browser the moment their camera detects it. It is the most widely deployed QR code type in the world, used across print advertising, product packaging, business cards, signage, and digital displays. Dynamic URL QR codes go further: they redirect through a tracking server, meaning the destination URL can be changed at any time without replacing the printed code.
The type most people reach for first is also the one it's easiest to under-use. A URL code that just points at your homepage is a slightly awkward way to type a website address; a URL code that points at a specific landing page built for the exact print piece it's on is a small, cheap tracking system you didn't have before. The difference is entirely in the setup, not the code itself; the same square of ink works either way.
What makes the dynamic version worth paying attention to is that the printed code and the destination are two separate things connected by a redirect you control. Change the redirect, and every poster, sticker, and packaging insert already in the world updates at once. That's the property every other QR type on this page inherits from: the URL code is the pattern the rest are built on.
“The printed square and the page it opens are two separate things, connected by a redirect only you control. Change one without touching the other.”
See it in action
What happens when someone scans your url / website qr code
Scan the code
Browser opens automatically
Lands on your exact URL
Getting started
How to create one, step by step
Enter your URL
Type or paste any web address. For dynamic codes, you can change this later.
Customise the design
Choose colours, add your logo, and pick a frame style to match your brand.
Download and use
Download as PNG, SVG, or PDF. Works on print, digital, packaging, everywhere.
Track every scan
See real-time scan counts, device types, and geographic data for every dynamic QR code.
In practice
Popular uses for a url / website qr code
Restaurant and café ordering
a code on the table or window opens a live menu page, so specials and sold-out items are never printed wrong.
Product packaging can link to a recipe, a tutorial video, or a warranty form the moment a customer opens the box, at no extra print cost.
Event posters and flyers, taking people straight to registration with the option to redirect to a waitlist once tickets sell out.
On business cards and name badges, it replaces a line of small text under your name with a direct link to LinkedIn or a portfolio.
Billboards and print ads with UTM tracking
the only way to know whether an offline ad actually drove anyone to your site.
Where it's used
Industries where a url / website qr code is a common fit
URL / Website QR Code at a glance
0
reprints needed when you change the destination URL
Live
scan analytics by device, location, and time
UTM
parameters built in for full campaign attribution
Custom
branded short URL for every dynamic code
Every type, in one place
Explore all 25 QR code types
URL / Website QR Code not quite what you need? Browse the rest of ScanOrbit's QR code types below.
vCard Contact
Saves a full contact card straight to a phone's address book
PDF Document
Open a menu, brochure, or manual as a scannable PDF
SMS
Opens a pre-filled text message ready to send in one tap
Phone Call
Dials a number directly on scan, no typing needed
App Store
Detects iOS or Android and opens the matching app store
Plain Text
Displays plain text instantly, no app or link required
Event / Calendar
Adds an event straight to a phone's calendar app
Feedback / Rating
Collects ratings and reviews right after a visit
Video
Plays a video on a mobile-friendly page you can update
Audio / MP3
Plays a recording in the browser, no app needed
UPI Payment
Opens any UPI app with your payment details filled in
Crypto Payment
Opens a Bitcoin or BIP-21 wallet, address filled in
WiFi Network
Join a WiFi network in one scan, no password typing
Opens a pre-filled email with subject and body ready to send
Starts a WhatsApp chat with your business pre-loaded
Social Media
Sends scanners straight to one social media profile
Landing Page
Builds a full landing page hosted right on the QR code
Google Maps
Drops a pin and opens turn-by-turn directions in Maps
Coupon / Discount
Reveals a discount code or offer the moment it's scanned
A/B Split URL
Splits scans between two destinations to test what works
Image Gallery
Shows a whole set of photos from one printed code
Restaurant Menu
A phone-first menu you can reprice in seconds
Google Review
Opens your Google review box, skipping the search
SEPA Transfer
Pre-fills a euro bank transfer in banking apps
Getting it right
Best practices for url / website qr codes
The code itself rarely goes wrong — how it's set up and where it's placed is what determines whether people actually use it.
Always use HTTPS URLs
HTTP links trigger browser security warnings on iOS and Android, reducing the likelihood that users will proceed to your page. Every link encoded in a QR code should begin with https://.
Set UTM parameters before printing
Add utm_source, utm_medium, and utm_campaign before you send anything to print. These parameters attribute every QR scan correctly in Google Analytics 4 so you can prove campaign ROI.
Test on multiple devices before printing
Scan your QR code on at least an iPhone and an Android device before committing to a print run. What renders correctly on one device may behave differently on another.
Use a custom short slug for trust
A branded short URL (e.g. links.yourcompany.com/offer) builds trust compared to a random string. Users are more likely to scan when they can see a recognisable brand in the URL preview.
Keep the destination page mobile-optimised
The vast majority of QR scans happen on smartphones. If your landing page is not responsive and fast-loading on mobile, you will lose most of the traffic the QR code sends you.
Which type to use
Other QR types worth pairing with url / website qr codes
Questions
Frequently asked questions about url / website qr codes
A static QR code permanently encodes the URL. Change the URL and the QR code breaks. A dynamic QR code encodes a short redirect URL, so you can update the destination anytime without reprinting.
Ready to create your url / website qr code?
Free plan includes 3 dynamic QR codes and 500 scans/month.