UTM parameters allow marketing analytics tools like Google Analytics 4 to attribute offline print traffic to specific campaigns, print runs, and collateral.
How UTM tracking works
ScanOrbit appends standard query parameters to your destination URL during the redirect phase (such as ?utm_source=flyer&utm_medium=qr&utm_campaign=spring_promo) without cluttering the physical QR code.
Supported parameters
- Source (required): identifies the referrer or material (e.g.,
flyer,billboard,menu) - Medium (required): marketing medium, typically
qrorprint - Campaign (required): specific promotion name (e.g.,
summer_sale_2026) - Content (optional): differentiates variants or placements (e.g.,
front_deskvstable_tent) - Term (optional): optional keyword identifier for specific search or tag campaigns
Enabling UTM parameters
- 1Open any dynamic URL QR code (Pro plan required).
- 2Enable the UTM Parameters toggle under Advanced Options.
- 3Enter your Source, Medium, and Campaign values.
- 4Save the QR code.
Maintain consistent lowercase naming conventions (such as
qr_print) across campaigns to prevent duplicate rows in Google Analytics 4 reports.
