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Unboxing & product videos

QR Codes for Unboxing and Product Videos

A thirty-second video from the founder or a quick how-to is often what turns a first order into a second one. A QR code in the box opens it on the customer's phone, and you can swap the video whenever you have a better one.

Free plan: 3 dynamic codes, no time limit. Pro types free for 14 days, no card.

Welcome video codes

Last 30 days · people only, bots filtered

Founder welcome video520
How-to in 60 seconds470
Behind the scenes95
1,085 scans. Split test: the how-to holds viewers longer, so it's now the default.

Example data

What the code can do

One printed code, pointing wherever you choose. Change the destination later and every printed copy follows.

A video page we host

Your YouTube, Vimeo or .mp4 video on a mobile page with your own title and description.

Video QR code (Pro)

A YouTube or TikTok link

Point to the video where it already lives.

Website QR code

Video plus next steps

The video with buttons to review, reorder or follow.

Landing page QR code (Pro)

Analytics

What the scans tell you

Every scan of a dynamic code is counted, with link previews and bots filtered out, so the numbers are people.

How many customers press play

Scans compared with orders shipped give a video reach rate.

Which video works

A/B split testing (Pro) sends half the scans to each video from one printed code.

When they watch

Time of day helps decide video length and tone.

Where they watch

State and city data for regional campaigns.

Reported for every code: scans over time, unique vs total, country, US state and city, iPhone vs Android, operating system, hour of day and day of week, with CSV export and a weekly email report.

Printing it so it scans

  • Put the code at the top of the first thing customers see: the lid, the tissue sticker or the insert card.
  • Say how long the video is: "Scan for a 30-second setup video".
  • Print one proof and scan it with an iPhone and an Android phone before the full run, in the lighting where it will be used.

Set it up

  1. Step 1

    Make the video short

    Under a minute for welcome videos; longer only for how-to content.

  2. Step 2

    Create a video or link code

    Hosted video page, or a link to YouTube.

  3. Step 3

    Print it at the top of the box

    Lid or insert card.

  4. Step 4

    Swap and test

    Try a new video next month without new packaging.

Frequently asked questions

Can I change the video later?

Yes, with a dynamic code, you change the destination and every printed box plays the new one.

Do you host the video file?

The video QR type embeds a YouTube or Vimeo link, or plays a direct link to an .mp4 or .webm file, on a mobile page. Upload the video itself to YouTube, Vimeo or your own storage first.

How do I compare two videos?

Use A/B split testing on Pro, or print two versions with separate codes.